In a bid to support the future of football through education, LaLiga Business School, the education department of Laliga has partnered with Palmares Sports Organisation (PSO) in Cameroon to enrich  and develop the African sports ecosystem in a more structural and insightful approach.

The two entities combine their expertise to offer players, federations, clubs, commercial brands, and students, a platform for exchange on the levers of sports marketing necessary for the construction foundations of a professional ecosystem in Africa.

According to Nasser Njoya, CEO of PSO: “The talent of African athletes is well established, African infrastructures are increasingly among the best in the world. Cameroon, 1st nation in sub-Saharan Africa in number of FIFA-approved stadiums (07) and 4th in Africa, demonstrated this during the CHAN and CAN that they organized. To take it a step further, it is important that the African sports ecosystem is structured from the bottom up, relying on quality human resources.”

For 2 consecutive days, starting from February 25 to February, 26, 2023, the Yaoundé Sports Palace will host the cream of global sports marketing in the region. These will address essential topics on the major foundations of sports arena management, the digital transformation of institutions and clubs, the construction of commercial brands via the sport lever, the management of the image of athletes, and many more other subjects.

The reputation of LaLiga Business School and its methodology has grown and grown, thanks in part to the MOU agreed with renowned institutions like the Brazilian football federation’s CBF Academy or the Malaysian Football League and with prestigious universities such as Australia’s University of Canberra, Egypt’s ESLSCA University,  USA’s Columbia University or Cameroon’s Catholic University of Central Africa